Wix VS WordPress (Which Is The Better Website Builder?)

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The modern world has tons of fantastic technological advances that allow us to do some many new and exciting things that simply weren't possible 100 years ago.

Heck, with the rate that technology is advancing, we're able to do things today that weren't even conceivable 10 years ago.

Even in the earlier years of the 21st century it was inconceivable for people to easily create stunning and gorgeous websites for their personal use. It took developers weeks to create something that can now be loaded with rapidly growing website building platforms such as Weebly, Wix, Squarespace, Shopify (for e-commerce specifically) and WordPress.

Note, too, that you can also build an online income on platforms such as Fiverr, Ebay, Etsy, etc. but they won't have nearly as much long-term profitability potential as building your own personal brand!

This has, however, created a bit of dilemma. As there is now massive amounts of data being thrown at humans constantly, and it can be overwhelming to keep up with the rapid changes that occur due to technological shifts. The amount of decisions that one makes throughout the day (from what clothes to wear, what to post on social media, who to follow, etc.), all add up to create an overwhelming amount of fatigue that the brain cannot process effectively!

In this review, I aim to compare and contrast two of the biggest players in the website building space (one which has rapidly been growing, as more and more people are creating personal websites to grow an online presence further). 

Depending on your purposes and needs for your website, you may find that a specific website builder helps you reach your goals better than another. While I believe WordPress and Wix are both great website builders that allow anyone to get going with their own website in minutes, I think there are some key distinctions between the platforms that should be taken into account and your decision will come down to what you're really seeking to do with your website. 

So, let me get into the pros and cons of each, and let you make an educated decision about which platform is best for your needs. My goal is to take the guesswork out of choosing the right platform, and to help reduce some of that information and decision fatigue that can come from having too many options (as the modern world seems to present us with more often than we'd like)!

Note: I'm covering the WordPress.org free website builder, not the self-hosting WordPress.com option!

Which Platform Is Easier to Use?

In some of my other recent articles on this site I've compared top landing page creators such as ClickFunnels and Leadpages. These landing page softwares allow users to create beautiful and elegant pages on their website within a compartmentalized drag-and-drop dashboard. 

This technology has been on the rise over recent years, and as such many companies in the website creation space have adapted and allowed users to utilize drag-and-drop functionality (allowing people to create beautiful websites without advanced html/css coding knowledge).

Why I bring this up is due to the fact that Wix has actually done an amazing job with integrating drag-and-drop technology, and their platform really excels at bringing their users a super simple and easy way to create beautiful websites from scratch. 

Honestly, I believe if you want you can actually build a landing page just using Wix, and get comparable conversions as to some of the top paid landing page software on the market today. I truly believe Wix is doing an amazing job at making beautiful pages easily creatable for their users. This, in combination with a good mailing platform can make you a lot of money (if you're trying to start an online business with your website, consider some facebook methods for driving traffic, too!). However, you won't be able to take advantage of some of the advanced trainings that these other platforms provide!

Wix's artificial design intelligence (Wix ADI for short) is the first of many platforms to fuse AI within their website design platform, which allows users to create fully-functional websites within minutes of start-up. Everything you could really want is compartmentalized within their drag-and-drop builder, and you can create many pages on your website quickly by linking and editing pages on the fly. Wix really was the first to the party with this AI element, so it gets big bonus points from me, and I'm sure they're going to continue to research and develop advanced AI capabilities as the future unfolds!

Now, as for WordPress, despite it's widely accepted title as the best open source CMS available, it actually doesn't come close to being one of the easiest web publishing solutions. This isn't to say that you shouldn't use WordPress or that it's insanely difficult to navigate and use, it's just that it's not the best. 

It's alot more difficult to use than Wix and Weebly because it doesn't allow for a streamlined workflow (they don't have that ADI technology that's so powerful for Wix). It's still a fantastic platform, but you might want to have some html/css experience to create an amazingly stunning platform from scratch, which means that I don't think this is best for beginners.

Ease of Use: Wix Vs WordPress

Building an amazing looking website with Wix is as simple as dragging and dropping elements onto the page and fleshing out the website visually. In essence, if you know how to use a mouse, you can create a beautiful website with Wix very quickly. With WordPress however, you'll need to know a good amount of HTML/CSS to make the same things happen!

Due to this fact, I give Wix a landslide victory in the ease of use department!

Designs and Templates

Wix allows users to choose from hundreds of different template options from a wide variety of industries. This provides a truly unique experience for the user, as the AI capabilities in combination with the base template set that Wix provides gives the users countless options for easily deploying a stunning looking website. 

As I mentioned previously, there are also single-page website templates (base landing pages), which basically makes Wix a free landing page creation software (although, I still would choose Leadpages/ClickFunnels, as they do have an edge in conversions and overall landing page functionality). For a free website creator, however, Wix really does an amazing job at giving users the freedom to create what they want from scratch. 

However, there is the drawback that, once you've chosen a template for your website, you can't go back and change that while editing the project (so you can't change the base design template and keep the elements that you've added and changed on your website). This is a minor drawback, but it does mean that you'll have to know what type of website you want to deploy from the get-go and stick to that once you've made the decision, as you won't be able to change designs midway through!

A further plus for Wix is the mobile friendly nature of their drag-and-drop creator, allowing you to publish and edit on the go! These templates are also mobile ready, so you can rest assured that any template you choose will look just as good on mobile as it does on desktop.

WordPress also offers tons of design templates for your website. Many of these templates can be found on the WordPress.org website. Furthermore, you can find many more templates created by 3rd party publishers all over the web. Overall I would say that WordPress offers much more base template variety and options due to the sheer number of them that are out there (especially if you go digging on 3rd party websites). 

One thing to note, however, is that many of the themes you can choose from will be paid, not free. Be careful when choosing the template you want to choose so that you only spend money you're comfortable spending!

Furthermore, you can't edit a WordPress template without knowing coding, this is due to the non drag-n-drop nature of the platform, as mentioned previously in this review.

Design Templates: Wix Vs WordPress

WordPress offers a more extensive selection of templates from the WordPress.org website and 3rd party creators online, but Wix also offers a large selection too. I would say that most people won't have any problem finding a template that suits their aesthetic vision on either platform just due to the sheer number of templates that are available on both.

Wix has a much easier template editing experience than WordPress, so I'll give it the slight edge in this department. However, with WordPress it's quite easy to change templates after you've already chosen and utilized a different one, whilst keeping the elements that you've already changed and added. Keep this in mind when choosing which platform suits you best!

Features and Functions 

Wix is widely accessible for any type of person who needs a functional website builder.

Want to start a blog? Run an e-commerce store? Create a design portfolio? Wix is able to allow you to accomplish any of these website visions, and allows you to do so in an easily understandable fashion using the interface mentioned previously in this article.

Not only does the drag-and-drop builder make it easy for users to create any number of website types and designs, but there are also many extensions that can be incorporated into each project that you undertake to give you increased benefit for your desired result.

Need to include a cheap mailing solution to your Wix website? There's an extension for that! Need to improve e-commerce conversions? Wix has you covered on that front too!

They handle a ton of stuff with their extensions, making it great for every website user's needs

Wix has a marketplace known as their "App Market" where you can easily find various free and paid add-ons such as badges (for various holidays), comments, live chat support, customer reviews, event calendars, etc. These all add a certain level of customization to your website, further than what the base designs and templates allow for. 

Please note however, that some of these apps are paid, and you will be limited to a selection of free plugins which may hinder your website's versatility. Still, however, I believe that the price one would pay for these apps is adequate for the desired end-result that can be achieved. 

Here's a larger breakdown of some of these neat features that are added with some of the extensions that Wix offers in their marketplace:

E-Commerce Extensions: Coupon code generation, taxes and shipping management software, different payment gateways, etc. This rivals some of the top e-commerce platforms that are available such as Shopify, and you should definitely consider Wix for ecommerce due to their extensions available on the marketplace

Forums: Not many Wix users will want to create a forum with their website, but if you so desire then Wix makes it easier on you by incorporating extensions such as the Simple Forum extension, which creates an easy forum for users of your website to participate in!

Blogging: Schedule out future posts, Facebook comment integration, blog archives, tags, etc. 

There are also many more features that are included within the Wix App marketplace that I recommend you check out now if you want to get some more ideas about what to incorporate with your website to create a truly unique visitor experience!

Now, WordPress.org started as a blogging platform for users to easily get themselves established and create long-form content for free. However, they've recently diverged from this base purpose by creating a more diversified platform for users to create various types of websites. 

Like Wix, WordPress also offers a plethora of add-ons called "plugins". These plugins allow users to do some really extroadinary things with their websites, and this takes it far beyond a "blogging platform" as it was once known exclusively as. 

There are social plugins, SEO plugins, Security plugins, etc. that all help you create a unique experience for your website visitors, and transform an ordinary blog into something without boundaries. 4

Features and Functionality: WordPress VS Wix

I give both of these platforms a 10/10 on delivering amazing amounts of flexibility for their users through their plugins and extensions. If you really want to create an amazingly functional website with any number of possibilities, then both platforms allow you to do so with their amazing features. It's a tie on this one! 

Customer Support 

Wix has a HUGE library of support topics on their support forum. There are over 250,000 topics on Wix support, so it's extremely likely that someone has already had an issue that you may be struggling with when using their platform, and as such you'll be able to solve many of your problems and concerns with the platform without needing to contact anyone directly.

There are also a plethora of video walkthroughs and tutorials, email support and more for the user. What I like too about Wix is the "live prompts" that occur between the platform and the user which not only helps the user get more acclimated with the ins and outs of the platform, but also guides them through website creation and specification possibilities!

WordPress has an absolutely massive community of users who are extremely knowledgeable about all aspects of the platform itself, so you'll likely find someone who knows what is going on with your website and can help you solve any potential issue that you may have. 

What I'm not so wild about with WordPress is the lack of a dedicated support staff, so you'll have to rely on 3rd party experts in order to get your problems solved. This shouldn't be an issue, but does make the support overall less accessible for everyone.

Support: WordPress VS Wix

Due to the lack of a dedicated support staff for WordPress I have to give the edge to Wix in this department. Despite the fact that I think you can have any potential issue solved effectively with the WordPress platform due to the sheer number of experts out there, Wix just makes an easier user experience with their dedicated staff and resources aimed to take the guesswork out of the users hands.

Wix wins this round easily!


Ah, the beautiful concept of Freemium.

Both Wix and WordPress use the concept that their platform is free to hook users into their software, and then charge them for additional services that the user may want (such as extensions, designs, templates, add-ons, plugins, etc.). 

While I think you can create a great looking website for free with both platforms, I think you'll want to explore spending a little bit of cash in order to really build an effective online presence with your website. 

Both platforms are what are known as Web 2.0s, which are platforms which allow users to create websites under the umbrella domain of the respective brand. This means that your brand will forever be tied to the Wix and WordPress domain unless you spend a little extra to get your own custom domain name. For people serious about their online presence, this is a non-negotiable aspect of website foundation. 

Here's a breakdown of some of the more essential aspects of the pricing policies between the two companies: 

Wix Pricing

  • Domain Connection ($4.50/month)
  • Combo ($11/month)
  • Unlimited ($14/month)
  • E-commerce ($16.50/month)
  • VIP ($29/month)

With the basic, free version of Wix you can create a Web 2.0 style site (under the Wix umbrella domain name) with ads automatically placed and unremovable for the user (this looks tacky for professional website owners). 

For a further breakdown of what you get with each of these pricing plans, I direct you here.

WordPress Pricing

  • CMS (Free)
  • Hosting ($5-$15/month)
  • Plugins (From $10/month)
  • Pro Themes (From $25)

The CMS is free with WordPress, but if you want to get off the Web 2.0 version of the website, you'll need to purchase hosting and a domain. 

For beginner users, I recommend just purchasing the hosting plan and skimping on plugins and themes (you get a plethora of free plugins and themes, which should be enough to create a great looking website at the start of your online journey). 

Who Has Better Prices?

I give WordPress the slight edge over Wix in this department as I believe that what you can do with the base WordPress package of hosting exceeds what you get for the same amount of money spent with Wix. 

However, serious website publishers need to be aware that WordPress can become quite expensive in the long run (reaching hundreds and potentially even thousands of dollars). 

Wix VS WordPress: Wrapping Up

Modern technology has given us a wide variety of choices and these choices often times give us what is known as decision fatigue - the weariness that comes from too many options!

It's a wise move to set up a web presence with your own free website, and website builders such as WordPress and Wix offer great and easy ways to get started with your own website.

I've mentioned some of the key differences between the two products throughout this article, and I hope my review between the two can give you some greater information to make that key decision.

If you trust my recommendation thus far, then I recommend that you go with Wix as your website building solution. 

It doesn't really matter what type of website you wish to launch, Wix is just easy for everyone to get started and create a beautiful website from scratch with. Both WordPress and Wix offer a great way for users to get started online, but Wix is just easier and better in many aspects!

If you're looking to develop profits with your new website (and start an easy online business), then I'd recommend you look at some of these top entrepeneur books by Russell Brunson: Expert Secrets (how to really kill your competition), and DotComSecrets (for general online marketing). These books can make you a lot of money if you take the time to thoroughly digest them, and they're some of my personal favorites!

Here's a nice, lengthy video tutorial that I found on YouTube which can help you get started with my preferred platform, Wix. Remember that there's also tons of support available and further educational videos on YouTube!