Using Shopify Related Products To Make More Money

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Using a top-notch related products app on your Shopify store will allow you to cross-sell to your customers and easily increase conversions as well as average order value per sale.

Of course, you'll want to use an app that goes well with the overall ebb-and-flow of your store, or risk actually harming the overall profitability of the business as a whole.

If you're struggling to make money with Shopify then I'd definitely recommend that you read the rest of this article and try to implement the tips/tricks with the recommend products app of your choice to get the most bang for your buck and really make an impact on your store's profitability!

Check out this article for the best Shopify Blog templates to implement onto your store too for a higher probability of converting free organic traffic!

Ways to Implement The Feature

With Shopify there are a few main ways that you can implement the recommend products feature for the store. Some are better than others, so it'll be something that you want to spend a good amount of time thinking about for your specific store.

The three main ways are:

  1. Built-in recommended product feature in your store's theme.
  2. Using 3rd-party apps
  3. Building out a space on your store with hand-picked items.

What Will Be Recommended?

Just like there are multiple methods that you can use to implement the recommended product feature for your store, there are also different ways that you can recommend products themselves, which will have a direct impact on sales and revenue per customer.

Will you sort these product lists by:

  • Manual selection - Pick and choose yourself which exact products are being shown to the customer during specific stages of checkout.
  • Category tags sorting - With this option you're basically sorting out products that share tags between products that customers are viewing. For example, for a clothing store that sells a multitude of products, you could showcase recommended products with the tag "hat" at strategic points of checkout.
  • Collection sorting - With this you can put a bunch of items into a collection (one recommendation is to use complimentary items in a collection so that customers can be offered a recommended product that would compliment the item they're currently viewing). 
  • Popular items sorting - I recommend sorting by popular items within a recommended products listing somewhere on the homepage (these are the best selling products on your store, and you want the customers to easily navigate to the money makers as soon as they interact with your store).

Using a Shopify Theme's Features

Many of the themes that you can choose from on the Shopify marketplace allow for recommended products to be implemented for your store without any additional apps/software.

Definitely the easiest way to implement the recommended products feature, and most of the popular themes come with this built-in feature.

Check out the Mosaic theme's implementation of this feature below:

So while this method of implementation is convenient, it certainly comes with its own drawbacks. You'll be highly limited in the product selection as the sorting of the recommended products is likely very specific to your theme, and your theme itself will come with these limitations too, so it's hard to mix and match to fit your brand's desired result.

While this is nice and easy, I don't necessarily consider it your best option.

Using Apps from Shopify App Store

I've mentioned before in other articles on this blog how vital it is to utilize key Shopify apps when fleshing out your store. These apps allow for you to compartmentalize many different aspects of a business into one store (eliminating many complexities such as marketing, sales funnel optimization, branding, etc.).

While having a boatload of apps on your store can decrease the load times and possibly hurt conversions, it's definitely a good idea to implement a few choice ones to take care of many extra business needs. For some of the best ones to implement I recommend you look at my number 1 recommended training course. 

If you would like full customization of the recommended products feature, then I suggest you try out an app from the store such as Recommendify. This will give you an easy system for launching and monitoring the status of a multitude of recommended product widgets and optimize them accordingly.

Full Customization with HTML/CSS

Want to really dive deep into your store and get full customization of how the feature is implemented? I recommend coding it into your website yourself or paying a developer to help you! I've mentioned before that Shopify Experts can be really useful for getting complex tasks done on your store (get a fully fleshed out store before your trial is even done!) - and while it may cost you some upfront funds to implement this code, it'll be well worth it if it can match your brand exactly to your preference!

Personally, this isn't a method I've ever gone with, but I found a great resource that shows you step-by-step how to get this coded into your store yourself, saving you the fees of outsourcing a developer to clean house for you!

It basically has to do with implementing a bit of code that will allow you to inject recommended products by tags - make sure you're keeping up with tagging all your products appropriately and you'll be golden!

Another Hack: Upsell, Upsell, Upsell!

So recommended products are a great way to make good profits with your Shopify store and increase the overall value of each customer that comes through your checkout funnel.

However, numerous e-commerce studies have been done on the psychological mood of buyers, and these studies have all concluded that implementing a tasteful upselling process is vital for extra business profits. 

Want to instantly increase your store's profitability by 20-100%? Implement a well-executed upselling strategy and you'll likely see these profit gains immediately. This is how huge it is that you're strategically upselling your customers at checkout. 

Of course, there's going to be a multitude of methods for implementing upselling - it's quite a popular trend for Shopify so many apps and themes have gotten the functionality built in.

What I'd recommend, most especially if your store is already profitable, is to hire a developer to help you out with this.

It doesn't matter if you're getting your traffic from organic blogging or paid traffic, you're going to want to increase the average order value of each customer that comes through your store in order to be competitive in the long-run.

While the apps and themes can help you implement it, you're going to be hard-pressed to find a one-size-fits all solution that works for your business. Spend the money to get it done correctly and in a way that fits your brand perfectly, and you'll be much better off overall.

Not only is this the best way for building a solid online business, but doing things the right way is really just good business in general.

Final note: Please remember to look at my articles on building out solid "trust" signal pages for your blog. Build the solid foundation that's required to launch a profitable business by getting pages such as your about us page and your contact us page sorted out (at the very least)! 

These are just some of the vital steps that cannot be skipped, so remember that heading forward.