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Selling products on Shopify can be a cheap, effective way to start an online business.
As discussed in previous posts on my blog, the Shopify platform requires very little startup capital (especially if you dropship products, as opposed to holding physical inventory). comes with free trials and cheap, quality features for conversion enhancements, and is one of the leaders in e-commerce in theme selection, payment processing fees, content creation templates, support, and more.
It's honestly the best e-commerce platform for beginner and intermediate online businesses.
However, many users don't build a profitable business with the platform - due to an inability to generate profitable cash flows from the traffic that they send to their store (whether that traffic comes from Facebook or other advertising platforms, Google search, email marketing, etc.
It's hard to get users to your store and through the sales funnel effectively, and get them to take action and pay you - and it's even harder to get them to do it profitability (ideally, we want to be spending $1 on traffic and generating ROI high enough in the short-term to continue to grow the business).
Our goal is to eliminate ways that we can lose potential customers during the sales funnel process and to streamline everything so that we can turn quality leads into paying buyers.
This brings us to the potentially business-saving feature, the Shopify Buy Button!
I also recommend you look at implementing Google Analytics & Tag Manager on your store for a great start to optimizing your sales funnel.
So the Shopify store is only one of the platforms that your online business can exist on.
While it's likely the most important platform (due to it being where your products are showcased and payment is collected), it shouldn't be the only presence of the business online.
You can build a following on other websites for general branding and search enginge optimization purposes, but what if you could SELL PRODUCTS & COLLECT PAYMENT on these external websites, and massively increase conversions and streamline the sales funnel process.
Essentially, we can utilize the Shopify buy button on other websites other than our store to cut out the fat and eliminate complexity for our customers to buy.
As soon as they see a product that they like, they can make a quick purchase - this is a huge game-changer and can supercede any other marketing effort for your brand if done correctly.
Of course, it's not going to be an effective way to sell high ticket items - but for Shopify stores that sell typical impulse purchases, this can be an absolute gem of a feature that Shopify has rolled out to its customers.
The buy button is essentially just a bit of code that can be implemented and injected into various online web presence's that your brand may have - giving you the ability to sell directly on those platforms and have customers pay you without them having to go through a lengthy checkout funnel (that can have complications with it, if it's done incorrectly!).
While your website can be further used to sell the products better, such as with the implementation of trust signal pages such as about us pages and contact us pages, it can also create complexity in the checkout process and actually prevent the easy sales.
Go after the low-hanging fruit and start to actually become profitable easily with the Shopify buy button code.
To use this, you just have to be on the $9/month Shopify Lite plan, so it's highly, highly affordable!
To get started, simply use the Shopify interface by going to Settings -> Sales Channels and add the Shopify Buy Button as a channel.
With the channel added, you'll then be able to create buy buttons for your store. This option will be available in the left sidebar of your Shopify dashboard.
When the button is created, you'll be able to customize specific aspects of it such as product variants, additional imagery (further used to sell the product), color variants (orange and green are well-known conversion colors in e-commerce), specific steps of the checkout process that the button links to (cart vs. checkout for example can influence order value and conversion rates), call-to-action text, etc.
Shopify gives you lots of power in the overall look, feel and functionality of the buy button, which can be a great feature for your individual brand if implemented correctly.
When you're fully satisfied with how the overall presentation of the buy button looks, you can click Generate embed code and then implement the code accordingly on various platforms to sell product directly from the various platforms themselves, easy peasy right?
From there all you need to do is paste this code into various blogs, webpages, etc. to start getting trickles of sales.
Of course, you'll need traffic that's willing to buy - but this will at least decrease the overall sales funnel process and lead to an easier overall experience with getting profitable with the platform.
It's not necessity to use the buy button with Shopify but it can definitely help out if you're struggling. I wouldn't recommend it for products that are high-ticket, but for the majority of Shopify stores it can be a really simple ways to get some traction with your business!
If you sell impulse type purchases, which are what most Shopify stores usually sell due to the ease of implementation, then the Shopify buy button can be highly lucrative.
It creates a disjointed user experience to have to go from one platform (say, Facebook) for a product advertisement and then go through the product page -> cart page -> checkout page -> purchase page.
It's a level of complexity that's created for the customer to have to go through this entire process, and it only serves to decrease conversions for the low-ticket, impulse purchases that you're trying to sell with your store.
With the buy button, you can take them directly from the first platform (in this example, Facebook) and get them to purchase much, much quicker.
This is really the only thing store owners need to know with the button to make it worthwhile. If you're struggling to get profitable sales due to not being able to turn $1 into $2 or more with your advertising efforts, then this button implementation could be a game changer for you.
Furthermore, you get advanced reporting for sales and key metrics for each of your buy buttons - see which ones are performing best and on which platforms so you can optimize from there.
While the buy button is great overall, it does come with a few drawbacks.
The button doesn't integrate with Shopify apps, which can be very high-yielding resources for your Shopify store, as you're likely already implementing. If you have other apps that help expedite the checkout process or increase revenue per sale easily, they will not be usable unfortunately.
This will also mean it will be harder to retarget customers who visit certain pages and take certain actions (this is a key element to Facebook advertising, by retargeting users who didn't purchase but who went through key elements of the checkout process such as add-to-cart).
You can easily increase conversions and store profitability if you smartly utilize the Shopify buy button feature that comes with all Shopify plans.
This can be a highly leverageable tactic if you already have a following for your brand on another website, and can drastically improve profitability.
From there, you can easily implement this code into any HTML formatted website such as WordPress, Squarespace, Blogger, Wix, Tumblr, etc. and enjoy the fruits of your labor.
Have you used the Shopify buy button before to increase conversions? Share your experience with me and my readers in the comment section below!