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Blogging is one of the most effective communication tools that an online brand can have to build audience rapport and grow their loyal following... isn't that reason enough to get started blogging with your Shopify store?
Look, it's going to be a long term game if you decide to go down the blogging route for your e-commerce business, but you'll have a ton of success if you decide to do so - content marketing is an absolutely vital step for large-scale online businesses, and it can help increase conversions and the long-term validity of your brand by making content a top priority.
This applies to not just product pages, but your contact pages, blog pages, about us pages, etc. Make the whole brand "shine" and your products will too!
Every day millions of blog posts are being created and published into the world, and the reason this is the case is because it simply works!
However, this also presents its own challenges and difficulties - how are you possibly supposed to stand out from the crowd and make it with your blogging?
The beauty of blogging on an e-commerce store is that it will require far less traffic to build up a solid profitability (when compared to other online business models that utilize this strategy) , and from there you can easily scale this long-term traffic and rapport building strategy.
Building your blogging efforts around your core product and getting traffic to these blog posts is an effective strategy for long-term growth, especially when optimizing these posts to maximize your organic traffic (from search engines).
This is a core strategy that I use on this blog, but the same principles can be applied (and oftentimes requiring much less overall traffic for big profits) with an ecommerce blog.
So the cool thing about getting started with blogging on Shopify is that you already have this feature enabled by default on every Shopify store that you create - you're likely just not using it yet!
For starters, you can use the embedded feature that Shopify gives its users to flesh out a personally branded blog! This is a pretty good base platform and gives you access to modern blogging tools such as visual editing, SEO friendly schematic insertions (extremely important and valuable), post scheduling, comments, tags, categories, etc.
While it won't be as inclusive and feature-packed as a standard WordPress blog and other similar platforms, it will get the job done and allow you to start crafting content for your ecommerce business!
You can also consider selling on other platforms by linking your Shopify store purchase call-to-action using HTML on sites like WordPress but it might be wiser to build up long-term traffic on your store itself first.
There are some really key benefits to investing into content marketing on your Shopify store:
Well, a simple solution for this is to use multiple blogs on your store, easy peasy!
Shopify allows you to run multiple blogs on your store utilizing their functionality, allowing for segmentation of offers, postings, etc. This is quite a useful tool for larger/general niche based stores.
At the end of the day, blogging is all about the content that you generate.
When you post, how you post, what images you include, what topics you cover, etc. is all in an effort to market your brand to your potential customer. Every real blogging solution on the planet understands these core concepts and build them into their own functionality.
Shopify is no different, and they've entered the blogging sphere with their own feature-set and functionalities to make this process easier (you can even use Shopify apps with your blog, a big win for the savvy user!).
Get a ton of blog posts into your pipleine and schedule them all out to launch and post on the blog at specific dates/times in the future.
Most popular blogging platforms offer this feature, and Shopify is no different by making it easy for their users to do so. You actually can backdate posts with this same feature-set!
One of your first goals when starting this blog should be to get some great user feedback and interactions with the form of comments. Comments are a great way to make the blog look more legitimate in the eyes of a potential customer, and having some great feedback through comments is a great way to increase conversions and validity on your products!
Shopify allows you to:
Possible the biggest benefit from starting to blog on your Shopify store is going to be the ability to harness long-term free traffic from the search engines.
As anyone who's looked into the costs associated with starting a Shopify store will know, getting traffic to the product that converts into a paying customer is the hardest part with getting profitable, and a big reason why so many people don't actually make money with their store.
Having people coming to your store every day through organic traffic that you don't have to invest any money in is a huge way to start scaling a store up to big profitability, without really needing to have killer advertising skills on big social media platforms (as is the most popular form of Shopify store marketing).
Of course, this might take 6-12 months of consistent blogging to achieve, but it's well worth it if you have a consistently profitable business that isn't playing in the same sandbox of competitive social media advertising juggernauts.
Shopify really helps your organic traffic efforts with their built in SEO functionalities such as editing of page content, title tags, meta description and URL (similar to the Yoast plugin on WordPress sites). Optimizing your posts correctly for the search engines is a huge way to start increasing your traffic in the long-run, and something that should never be skipped out on!
Note: You should also implement these strategies onto other pages of your site, such as navigation and product pages (huge for long term streams of traffic to your products!).
Most of the Shopify themes that are available to the user base come with built in social media sharing buttons.
However, if you don't like the look of these or want something different to allow users to share your content, you can implement your own buttons from the Shopify app store.
Getting people to loyally follow, respond, and interact with your blog is a huge challenge for content creators - trust me, this is something I struggle with mightily!
However, with the right blog platform in place, getting email subscribers for further marketing and "growing your tribe" so to speak can be made much, much easier!
While it's important to be investing in some of the top email marketing platforms to grow your business (most especially for e-commerce based business platforms!), it can also be valid to grow your following and brand with other means.
Shopify implements an automatic RSS feed that users can access to get notified of new content on your store/blog - this is huge as it allows for you to "market" again and again by getting users to interact with your brand in some way.
When the products are on your website, and you're getting repeat visitors to the blog, you'll start to make money - make sense?
One of the main selling points that converts trials into paying customers for Shopify is the Shopify app store.
These apps are essential for becoming profitable with the platform (seriously, the increased conversion rates that you'll see when using apps rivals some of the most optimized sales funnel platforms on the planet).
With the app store, you can take your blogging game to a whole new level also. These apps are designed to get users to love and interact with your brand on a whole new level, I most definitely recommend you invest time scoping out the store for critical apps that can help your blog and business as a whole!
Sure, when you think of a Shopify store you most definitely think of the product pages, checkout pages, upsells, downsells, etc.
However, one of the most crucial part of the business is going to be getting traffic to the product pages - not only that, but getting profitable traffic to these pages!
This is really the rub, and the reason why so many Shopify store owners fail at becoming actually profitable with their store.
Look, advertising on the top social media platforms is hard - you have to know what you're doing when it comes to ad spend, creatives and marketing (not to mention business operations) in order to really become profitable and stay profitable with these traffic methods.
With a Shopify blog, you can start out small and steady - getting organic traffic from the search engines by focusing on great content and linking out to your product pages.
This will most definitely get you sales - so long as you have a lot of patience.
It might take 6 months to a year of consistent bloggging before you're able to reap the rewards and really start to make some big profits with this traffic source - however doing so can create a hands-off advertising strategy for your business that guarantees profitability for years to come!
If you're serious about starting an online business, then this amount of time of consistent effort and action will be an easy sacrifice for your businesses growth and success potential.
Getting this free traffic can make or break your business, and beginners to the digital marketing space should definitely consider blogging as a means to get sales.
Shopify might not be the most ideal platform for blogging and creating online content consumable for your users, but it is the most ideal platform for e-commerce (especially for beginners), and they implement an easily usable blogging platform for their users to take advantage of.
Simply put, Shopify gives you the essential tools necessary to start a blog - and while they aren't the best at this, blogging using their platform is a very good idea due to the profit potential from free, organic traffic (as well as establishing a killer brand for long-term growth!).
If you enjoyed this article and are feeling in the entrepreneurial spirit, then I recommend you take a look at some of my other popular posts such as my review of the Expert Secrets book by Russell Brunson - the founder and owner of one of the best landing page/sales funnel creation software products on the planet.
With his training, doing any sort of online business is made 10x easier and more streamlined - and the information he provides in some of his best selling books/courses is really top-notch stuff. I'm a big fan of ClickFunnels, as you can tell by looking at some of the other pages on this blog. While Shopify comes with free trials and free apps/themes to get you started, they don't provide some of the amazing business training that Brunson provides to all users of ClickFunnels.
Definitely recommend you check out some of my other articles on this site to get some great modern business insight! Also, check out this course by Frank Hatchett for more Shopify/e-commerce help!