The almighty Facebook is a behemoth platform that provides internet marketers with one of the best and most accessible ways for people to make money online. With over 2 billion users on the planet, I can't recommend the platform enough for aspiring marketers to get started in the "make money online" game.
Furthermore, if you already have a business, then properly executing key strategies within the Facebook platform can skyrocket your businesses' sales, revenue, conversion rates, etc. and make you an absolute killing online.
With all online businesses, we're looking to capitalize on a traffic source, whether paid or free, in order to direct potential buyers to our offer (affiliate products we're promoting or our own products we're promoting).
Facebook just happens to be a literal treasure trove of potential buyers with pure, raw marketing potential available for ANYONE to utilize to gain a massive foothold in their industry.
In fact, if you're a beginner to making money online, then I really recommend using one of the plethora of Facebook methods to generate cold hard cash online as there are many FB methods that don't require any start up cash that can allow you to build a real, scalable online business quickly and effectively with a hungry list of buyers who can pay you out every single day.
Ever heard of a website called Craigslist?
Yeah so Facebook has essentially the same model on their platform except I find it to be MUCH better overall for the buyer/seller to congregate on the Facebook marketplace over the Craigslist one.
Facebook has created the Facebook marketplace to allow buyers and sellers to meet up and set up the transfer of goods and services for cash.
Most towns and cities have set up the buy/sell pages on Facebook so it really is as easy as looking up your geographical location, product type and category. From there, you'll find a bunch of potential opportunities to either buy/sell your products or services.
Have some extra stuff laying around in your closet or want to get rid of some items from the garage? You can quickly sell these items on Craigslist to generate some starter cash for some other money making methods mentioned in this article.
However, what you may not know is that buying and reselling items online is a great arbitrage method for building a real online business. This has been a staple for beginning internet marketers for years now and the platforms themselves don't really matter. You can find items from all over the internet and then sell them locally at a markup and pocket the difference. I'd recommend checking out this article in order to get an introduction towards doing some of this kind of arbitrage.
You can also start creating small products like crafts and sell them on the marketplace to get some revenue (similar to selling on Etsy, except without the fees!). This requires no marketing expenses (likely the largest expense you'll face when starting a Shopify business or other e-commerce related business).
Before you get started with selling on the marketplace, here are some best practice tips so that you can move product quickly and effectively:
Mastering the Facebook Marketplace will give you a good foothold on the e-commerce and arbitrage space, but I believe you'll find the profit margins to increase on your own hosting and platform. There are a plethora of platforms out there that you can start a small scale e-commerce business on, and I definitely recommend you do your research before choosing which one is best for you!
If you're willing to take the leap after utilizing the Facebook marketplace, I recommend you check out Shopify Dropshipping (same premise, but with higher margins and branding). You can read more about Shopify and get a free trial here.
For the purposes of this post, I'm going to be showing you an example product that you would promote if you were in the Make Money Online/Blogging niche.
There are TONS of affiliate products out there (I recommend signing up to places like MaxBounty and ClickBank to find affiliate products, but in the Make Money Online niche there are thousands of great products to promote to hungry buyers).
In the same way that you can create a new status update, you can create a new offer for your Facebook fans! Click on offer to start creating the new Facebook offer for your fans.
From here, go and grab your affiliate link for whatever product you're promoting. Advanced users can utilize their own products and services to make this method much more profitable (this is huge if you're in the E-commerce space and previously used FB ads to target customers).
HINT: People like discount offers for services they're very interested in purchasing, like this BlueHost hosting discount which saves you 50% for signing up through the affiliate link.
Here's an example of me using the BlueHost discount to get leads from FB page posts:
If the product/service that you're promoting doesn't offer coupon codes, then you can simply skip the promo code part (note the bottom portion of the image shown above, this is where you would add the coupon code if you had one).
Furthermore, you are able to directly embed the coupon code into a direct link to the product/service that you're promoting - similar to how the Shopify Buy Button can be used to sell products directly from the platform too!
Over the years Facebook has tightened it's policies on organic reach for it's promoters and advertisers (in an effort to generate more revenue by forcing paid advertising. You can read up more on this particular Facebook advertising from this insightful article on Facebook edge rank.
What this means for us is that we need our offer to be sponsored by paid advertising to have it's full effect. However, because we're using fan pages with an established audience, we're able to capitalize on previous brand exposure to become profitable MUCH easier than with cold advertisements.
Furthermore, you'll start to get easy organic, free conversions as people can share the offer with their friends. Check out the video below for great tips on retargeting using Facebook ads!
Facebook Ads is one of the quickest ways to make money online, and knowing how to effectively run and execute advertisement campaigns within Facebook is a highly sought after skill that can make you a lot of money by promoting your own products or working for businesses requiring expert FB ad management. This skill, in combination with an effective sales funnel solution, is your ticket to the big money!
So some of these other methods utilize Facebook groups in order to collect leads and generate sales for different types of online businesses.
And this next method I'm about to share will also be utilizing Facebook groups.
The reason we're creating a landing page is so that we can redirect the Facebook traffic into an easily monetizable web-page.
Don't be put off by "gurus" telling you to create an elaborate and expensive landing page to see the best results.
All we're trying to do with this first page is collect user emails so that we can market to them in the future and turn easy profits from each email lead.
You can use funnel builders such as ClickFunnels to get this job accomplished, and while there is a small fee to use their services, other free alternatives exist. Although, the free alternatives won't give you the outstanding training courses that ClickFunnels provides.
Don't over complicate this step, just get the job done effectively so that you have a simple and converting landing page to collect emails.
Here's an example of an effective and simple opt-in lander:
See, simple and nice and easy!
Now, you may be wondering "What do I give away in return for the email?"
The answer is simple: Think of some tip or trick related to your niche and write a 1-2 page guide on the subject. Then package that guide into a pdf and, voila, you have the lead magnet for your opt-in page.
If you're in the make money online niche, it could be 5 simple SEO tips, 10 secret web traffic hacks, etc.
Once they sign up you have them on your list for future promotions, and that's where the money is going to come from.
There are affiliate networks available for almost every niche on the planet, and you can go out there and join them to promote products/services and offers in order to collect commissions from your email leads.
Now, you can directly link your opt-in form to your offer, so that way each sign-up will be shown the offer before you even email them. This is a relatively simple process, but it is dependent on your landing page software, so a quick Google search on sending traffic to specific pages after a user opts-in (for your respective landing page software), will solve this issue.
Here's an example offer to use in the weight loss niche (from Maxbounty.com - one of my favorite CPA networks):
Here's where we finally start to make money from our set-up!
Now, if you go out and spam groups to death using unsophisticated auto-posting software, you'll get banned by Facebook and you'll lose traction on your progress for collecting leads and those juicy commissions on your CPA offers.
So, the best alternative is to simply go out and post to these groups manually.
It's not an automated Blackhat method so you won't get banned by Facebook, but it also doesn't take TOO long to get results (each email lead you make will be able to make you at least $3-5 over the course of months of promotion, even if you're terrible at email marketing).
Therefore, to get to $100 a day (about $3k a month in online income to replace your working income), all we really need is about 20-30 leads a day into our opt-in funnel.
From there, we can followup and promote to our leads products and services to help them solve problems related to the niche, this will end up making us money for a much longer period of time then spamming our bare affiliate links in Facebook groups will ever manage to achieve.
Here's an example of a good FB baiting post:
Simply post something similar to your opt-in headline on each Facebook group 1-2 times a day. This will easily get you to 20-50 leads a day, which, when combined with long-term email marketing, will surely make you $100 a day!
NOTE: Don't post the same exact (copy-paste) message on each FB group as this triggers Facebook's ban algorithm, type it out manually and type something different each time to ensure that you're account is safe!
In a previous step I told you to link your opt-in directly to an affiliate link so that way your list is shown the message once they opt-in.
However, the real money is going to come from your email list and long-term promotion.
Sure, you'll make a bit of cash on the offer that they see right after they opt-in, but you'll be much more successful by promoting similar and related products whilst providing your leads further value.
I currently have many email lists, and I provide value to them in numerous ways by showing them how to make money online, lose weight, etc. It's dependent on the niche that you chose at the start.
Go inside of the autoresponder you used to setup the email integration with your landing page previously (I really recommend GetResponse).
Want a great article on email marketing to help you further figure out how to squeeze profits out of your list, check out this fantastic article here.
If you're in the Make Money Online niche, you'll want to definitely sign up to JvZoo, as they have some of the top products to promote to your list and will get you paid.
I also recommend using the website MuchEye.com to find top upcoming products in the IM niche to promote. You can create newsletters and autoresponders in your list to promote these products on launch dates and your list will go and puchase these products, netting you big commissions in the process.
Take for example this upcoming product on JVZoo:
You can promote this product to your email list on the date of launch (HINT: promote the product as a series of emails over the course of 7 days prior to and after the launch to get the best results from your promotion).
You get a whopping $47 per sale from this product. This means if I can sell 2 of these to my list a day, then I'm practically already at $100 a day.
If I set this product up as a week long email sequence in my autoresponder and get 5% conversion rates from my list, then I just need to collect about 40-50 new leads a day to easily break $100 a day from this product alone!
See the power of email marketing now?
So I gave you some great methods to go out and crush it with Facebook throughout this article.
There are some really great methods and golden nuggets of information hidden throughout, so go and re-read everything until you have the perfect plan to go and make money online.
However, remember that nothing will work unless you do!
This isn't a get rich quick scheme, you'll need to treat it like a legitimate business if you want to see any success.
Any and all of these methods work for people who are dedicated and take them seriously.
I'll be updating this article in the future to further help my readers make money with Facebook, as I really believe in the platform as a whole for beginner to more advanced marketers to make money online!
What I really recommend for absolute beginners right now is to utilize the facebook groups posting method to start making money for free. Simply utilize the free trial of a top-tier email autoresponder in combination with a zero cost website builder (see Squarespace, Wix, Weebly, or WordPress) to start building an email list for free and promote affiliate products. Getting 2,000 leads quickly with Facebook groups and this method is easy, and doing so can make you enough money to invest in tools or more premium methods to start making a real solid income online.
There are no excuses, just opportunity!
Brunson, the owner of Clickfunnels (the software I use to create landing pages, as mentioned above), is an absolutely brilliant business owner who can teach you how to make money online in a variety of ways. I highly recommend his books and software to help you get started! Furthermore, I recommend you check out some other softwares such as Leadpages, Builderall, Kajabi and Shopify to help aid in making money online (many of which go hand-in-hand with Facebook marketing techniques, more on this in the future!).